We don't take every project.

A logo is a mark. A brand is everything that mark makes people feel.

Your logo is one piece of a much larger system — color, typography, tone of voice, how your website moves, what your emails sound like. A logo without a brand behind it is just a shape. It might look good on a business card and mean nothing to anyone who sees it.

A brand is what people say about you when you’re not in the room. The logo is just how they recognize you when you walk in.

A complete brand identity includes your logo system, color palette, typography, brand voice, and usage guidelines — everything needed to show up consistently across every touchpoint.

At Vaughn, that also means brand strategy upfront. Before anything gets designed, we align on who you are, who you’re talking to, and what you need your brand to do.
Because a logo that isn’t grounded in something real is just decoration.

You’ll leave with a full asset library and a brand kit your team — or any future designer — can actually use without calling us every time.

Brand design typically costs between $4,750 and $50,000+, depending on the scope, the studio, and how much strategic work is involved.

At Vaughn, our Brand Sprint starts at $4,750 and takes one week. It’s built for companies that need a complete, professional brand identity without a months-long process or an enterprise budget. Full digital and product engagements scale from there.

What you’re really paying for isn’t the files — it’s not having to explain your company every time you send a cold email, walk into a pitch, or launch something new. A brand that does that job pays for itself faster than most people expect.

Most branding projects take four to twelve weeks. At Vaughn, our Brand Sprint takes one week.

The difference isn’t corners cut — it’s process. Traditional agency timelines are padded with kickoff decks, alignment meetings, and feedback loops that exist to manage the agency’s workload, not yours. We’ve stripped all of that out.

Larger engagements — full digital builds or product design — run four to ten weeks depending on scope. Every timeline is set at the start and held to. No open-ended “we’ll see how it goes.”

You probably need a rebrand if your current brand no longer reflects what your company actually does, who it serves, or where it’s going.

More specifically: if you’re embarrassed to send someone to your website, if your visual identity was built before you knew what you were building, or if you’ve evolved significantly and your brand hasn’t kept up — it’s time.

A rebrand isn’t always a full overhaul. Sometimes it’s a refinement. The right answer depends on what’s actually broken. If you’re not sure, that’s usually a sign worth paying attention to.