CFB Alerts: A modern college football brand

This case study showcases the visual direction I’ve developed for CFB Alerts and the graphic system we’ve built across social media, breaking news, and digital content.

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Our partnership began with the website. I designed and built their custom site in Webflow, establishing the brand’s digital foundation and setting the tone for how CFB Alerts should look and feel online. From there, the visual system expanded into social, creating a seamless connection between the website experience and daily content.

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From the beginning, the goal was clear: create a visual identity that feels modern, fast, and instantly recognizable within the college football space, while still being flexible enough to support daily content at scale.

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A defining part of the system is the use of pixel dithering, textured gradients, and bold color transitions. These elements give the graphics a digital, high-energy edge that stands out in crowded timelines. At the same time, I focused heavily on strong typography, consistent layout structure, and repeatable design components. The intention was to build a cohesive system, not just individual graphics, so every post feels connected and intentional rather than like a one-off design.

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This slideshow highlights a selection of the work so far and demonstrates how the style has evolved into a clear, cohesive visual identity. It’s a foundation that CFB Alerts can continue to expand on as the brand grows.

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